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Red Lobster
REEL HAPPINES
Red Lobster faces the challenge of repositioning itself to feel relevant, compelling, and exciting, motivating people to give it a try, whether it’s their first visit or their first in a long time.
Our mission is to reframe Red Lobster as more than just a meal, but a joyful experience that brings a tangible boost to your day.
To do that, we’ll tap into the pure delight of indulging in Red Lobster, celebrating the big and small ways people savor the food and the moments that make each visit memorable.
Seafood Boil :30s
Menu Holiday :30s


*Moodboard/Adlobs of how this idea comes to life visually with new branding identity.
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