AI or as I called “Anita Intelligence” is about using AI in a smart, intentional way to turn vision into reality faster and push ideas further than before.
POTTERY BARN
Tools used: Vidu and Adobe Firefly
Role: Led art creative direction, AI visual exploration, motion storytelling, spatial styling, and presentation design to prototype cinematic in-store environments and furniture-focused motion concepts.
CHOLULA
Tools used: Midjourney
Role: Developed and accelerated visual territory exploration, cinematic camera angles, and key visual directions to expand the variety of visual storytelling across campaign and social executions.
SUJA
Tools used: Adobe Express, Gemini, and Photoshop
Role: Created cohesive AI-assisted retail mockups and product visualizations to explore packaging presence, in-store storytelling, and scalable visual systems across retail environments and campaign executions.
Surest man
Tools used: Midjourney, Sora, ChatGPT
Role: Led visual direction and AI-assisted character exploration for “The Surest Man,” developing a range of visual perspectives, emotions, expressions, and behaviors to bring the character to life across storytelling and campaign executions.
Surest man
Tools used: Adobe, Chat GPT
Role: Created a cohesive AI-built digital identity for “The Surest Man,” exploring character design systems and visual consistency to develop a scalable brand character across campaign and motion executions.