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OPTUM RX
reset the standard
The pharmacy services industry is under the weather. Prescription prices are unclear, and there’s a lack of options. Why does it have to be so confusing, so expensive, or so frustrating? Introducing OptumRx Care Focus — a new model that completely changes your pharmacy experience. Because real progress means rebuilding your experience from the inside out. Reset the standard.
*Minifesto + Moodboard
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